Drive Media Spending Efficiency With AMC

About

This leading health and wellness brand is a cutting-edge functional nutrition and life sciences company that develops products to support heart health, brain function, endurance, energy, and other essential aspects of a healthy lifestyle. They actively collaborate with renowned academic research programs to develop their high-quality products.

CLIENT

Nutritional Supplement Company

TARGET AUDIENCE

Wellness Enthusiasts

LOCATION

United States

INDUSTRY

Health & Wellness

PRODUCTS

Dietary Supplements

The Challenge

To help a reputable health brand thrive amidst economic uncertainty, Revive would like to help the brand optimize their digital media budgets through Amazon DSP and Sponsored ads. While continuing to employ a multi-channel media strategy, Revive also aimed to reduce customer acquisition costs as the brand expanded audience reach.

PAIN POINTS

Economic uncertainty impact

Multi-channel coordination challenge

High acquisition costs concern

The Approach

To support clients selling non-essential goods, such as this brand, thrive amidst economic uncertainty, Revive optimized client's digital media budgets through Amazon DSP and Sponsored ads, reducing acquisition costs, and utilizing AMC Audiences to craft custom audiences. This helped the brand expand outreach and optimize engagement throughout the entire purchase journey.

Audience 1:

Those who added products to their cart during previous seasonal events but didn't complete the purchase on the brand's site or Amazon store.