By leveraging a combination of Demographic, IM and LS audiences Revive
began with a heavy awareness push using Prime Video and Prime Video FAST. Revive followed up with a Feature Rotator campaign to drive consideration, and a Sponsored Tiles campaign to drive conversions. Revive continued this full funnel approach in the months that followed, shifting more budget down funnel to drive conversions — propelling the Documentary up the top sellers’ charts on Prime Video.