Boosting Beef Sales with Revive’s Digital Out-of-Home Strategy in Amazon Fresh and Whole Foods

About

A non-profit organization dedicated to representing nearly 18,500 beef, dairy, and veal producers, this entity supports Pennsylvania's vast agricultural community. The state's 53,000 farm families manage over 7.7 million acres of farmland, contributing significantly to the local economy with $7.7 billion annually in agricultural production revenue, positioning the sector as a pivotal economic driver.

CLIENT

Non-Profit Organization

TARGET AUDIENCE

Food & Agriculture

LOCATION

New York Maryland Virginia Pennsylvania New Jersey Washington DC New England (Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island)

SERVICES

Advocacy for beef, dairy, and veal producers, educational programs, industry research, promotional campaigns, consumer outreach, sustainability initiatives.

The Challenge

A United States Beef Council was looking to promote more beef sales in the Northeast Region.

The Approach

By utilizing Revive's Digital Out of Home offering, they were able to see an increase in beef sales in Amazon Fresh and Whole Foods locations within the targeted Northeast locations.

Reach 8.8 Million Estimated Uniques across the 491 Store Locations

The Results

In a regionally targeted campaign across Northeastern Amazon Fresh and Whole Foods Market stores, the promotional strategy showcased measurable sales uplifts. At Amazon Fresh, weekly average sales for fresh beef increased by 0.93% and for frozen beef by 1.77% compared to other stores. Similarly, Whole Foods Market experienced a 2.16% rise in weekly average beef sales in the targeted stores, affirming the effectiveness of the ad campaign within these premium retail environments.