Purchase Frequency Insights to Boost CPG Companies Return

About

This premier third-party running retail vendor and event management company specializes in delivering exceptional products and experiences to the running community. With a strong commitment to offering a wide-selection of top-quality running shoes, this company serves as a trusted destination for runners of all levels.

The Challenge

Efficiently increase purchase frequency, convert category shoppers and increase average order value.

PAIN POINTS

Inefficient Audience Engagement

Low Average Order Value

Stagnant Product Detail Page Views

The Approach

We leveraged Amazon’s brand and category purchase frequency insights data to develop a unique audience strategy to increase overall return.

The Results

ROAS

+36%

INCREASE

From launch to be within the $35 CPA goal.

CPDPV

-50%

DECREASE

Cost per detail page view

AOV

+10%

INCREASE

Average order value

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