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Description

Single ASIN Ad Group

Revive integrated a single ASIN ad group targeting strategy that allowed the observed client increase sales and decrease ACoS within the first month of our engagement.

Product 01

Ad Group 01

Product 02

Ad Group 02

Product 03

Ad Group 03

Product 04

Ad Group 04

One of our clients originally had multiple ASINs in ad groups, which traditionally has worked in the past but doesn’t give the user the ability to see how each keyword interacts with each product. Each of products also have a different AOV (average order value) which made bidding inefficient.

Therefore, we split out each ASIN into its individual own ad group to be able to quickly identify how each keyword interacts with that product and price point, giving us the flexibility to adjust bids and placements for that product instead of a group of products.

This helped increase sales and decrease ACoS.

The Results

+124.7%

increase in sales

-35.9%

decrease in ACOS

Our Solution:

Day parting

Revive constantly monitors how audiences engage with brands/products throughout each day. This gives us the ability to quickly identify when sales peak or dip and apply day parting algorithms to enable us to be more efficient with spend and increase sales. Below is an example of how we decreased CPC’s by identifying days of the week where we could lower bids as customers were as keen to purchase during those time frames.

By identifying which days brought in the highest CVR and impressions...

we were able to increase bids on the high sales days to capture interested audiences and increased bids on lesser impression and CVR days.

This led to a decrease in CPC by 32.6% dropping the CPC from $0.95 to $0.64 and increasing sales by over 1,000%

Impression Efficiency

Revive identified inefficiencies with current bid and targeting methods that increase the cost per 1000 impressions. We implemented a new targeting method that increased awareness as well as decreased the cost to acquire new to brand awareness.