Tushy Leverages AMC to 10x Their ROAS during Amazon Tentpole Event

About

Tushy specializes in eco-friendly bathroom products, with its main product being bidet attachments that enhance hygiene and reduce reliance on toilet paper. Their easy-to-install products, designed to fit existing toilets, support sustainable living. Tushy also offers bamboo toilet paper and portable bidets, promoting environmental sustainability and improved personal care.

CLIENT

Tushy

COMPANY TYPE

Consumer Goods

INDUSTRY

Tools & Home Improvement

LOCATION

United States

SERVICES

Bidet attachments, portable bidets, bamboo toilet paper

The Challenge

Drive Conversions in High Competition Category

Tushy is one of the highest priced bidet seats attachments in a largely competitive category.

Retarget Engaged Shopper Who Hadn’t Converted

Tushy wanted to retarget shoppers that abandoned their cart and stay top of mind amongst competition.

High Price Tag on Key Search Terms

Find cost-effective tactics to engage in-market users and reduce high Sponsored Ads keyword costs.

The Approach

Leveraged Display Ads:

Focused on driving additional revenue during Prime Day by promoting lower prices.

Reduced Acquisition Costs:

Targeted customers more cost-effectively using DSP's CPM model, proving less expensive than traditional CPC in Sponsored Ads.

Re-engaged Interested Customers:

Leveraged Amazon Marketing Cloud to create a custom audience that targets users who added items to their cart but did not complete the purchase, encouraging conversions at sale prices.